A few years ago when I was walking around Stockholm I saw a store from the corner of my eye, with gorgeous sofa legs for sale. I memorized the name, wanting to go back, but unfortunately I never had the chance. As soon as I hit the States I googled them. They are now very popular, and I think this is just a really fun and brilliant business model.
Pretty Pegs, makes add on pieces to up level your Ikea furniture. The results are gorgeous with lots of character.